Starting a Small Business a Primer

A question: have you identified a need in the market? Are you confident in your ability to address a pressing issue or improve an existing service?

Learn the ins and outs of starting a business from scratch or expanding an existing side gig so that you can hit the ground running.

What you’ll learn in this tutorial is:

  • What to Market
  • Finding an Audience
  • Regulations for Organizations
  • Instructions for Creating a Successful Enterprise

Financial management is a concern for new business owners, but Countingup has you covered no matter your field. Here you will learn everything you need to know to launch a new company right now.

Items for Sale

Do you wish to become the proud owner of a cozy neighborhood café, a gallery featuring your paintings, or a startup selling your own original designs for furniture or software? Having a firm grasp on what it is you intend to sell is the bedrock of any enterprise.

Perhaps you have some goals in mind if you’re interested enough in this topic to read this article. In case you haven’t figured it out yet, many people’s pastimes or side gigs end up being successful businesses.

Think about what you already know; are there areas of your personal life that could use some work? What do you have to sell that:

  • Better proximity to your clientele?
  • To purchase for less?
  • What’s better, speed or dependability?
  • Puts an end to their plight?

Knowing “what” to do is the easy part; determining “how” will take some thought. To meet your company’s initial requirements, you should probably do some investigating.

Where do you get your materials?

  • Do you require workers to manufacture your goods or manage your operation?
  • Do you have any packages that need to be sent?
  • Do you need a physical location for your business?
  • Price range, please.

These queries may ring a bell for you. But now that you want to grow your side business, do you know what opportunities are available to you? By taking advantage of economies of scale, larger orders may be accepted by previously untapped suppliers.

Finding an Audience

Your potential customer base’s size will vary based on the specifics of your business model. If you know who is buying your product or service, you’ll have a better idea of how much demand there is and how large your company can grow.

If it’s not big enough, you might not get a significant enough share of the market to be sustainable over the long term.

If you grow too large, you run the risk of losing money on excess inventory and rent.

Invest some time in gathering market intelligence. By learning about your target market, you can better anticipate their needs and set fair prices. Some of the most important things to remember are:

  • When compared to how you’re doing things, how are your competitors doing now?
  • Do you have any ideas for how to make their service better?
  • Is there logic behind the ways in which firms in a given market sector behave?
  • What kind of shopping habits do your customers have, and how are these changing over time?
  • Are there people outside of your typical customer base that you could reach? How?

Younger consumers, for instance, are more interested in supporting businesses that source their products sustainably or that donate a portion of their profits to charitable causes. Older customers, on the other hand, may be more likely to put their faith in the established brands you compete with.

Recognizing these distinctions will help you better coordinate persuasive messaging and boost sales.

Regulations for Organizations

There are laws and regulations you must follow as a business owner, and some of them may be unique to your field.

It is the law that all businesses, no matter their size, type, or structure, keep some sort of accounting records, though the specifics will vary based on the type of registration your company has. Check out our articles on “Sole Trader or Limited Company: How to Set Up Your Business,” “How to register as a Company,” and “How to register as a Sole Trader” to learn more about the differences between these two business structures and how they may affect you.

To run a business legally and safely, you might also need certifications, permits, and insurance. In a similar vein, there may be regulations you must follow when dealing with the storage of personal information or when selling or purchasing products on the internet or internationally.

Read our Starting a Business at Home Guide if you plan on doing so. Taking on new responsibilities is inevitable when a business expands into new quarters.

Instructions for Creating a Successful Enterprise

How you manage your company’s finances is just as important as your marketing strategy when it comes to expansion. First, we’ll touch on how Countingup can help with the business’s finances, then move on to a quick discussion of promotion.

Promoting your company

What you sell and to whom you sell it are not as crucial as how you sell it.

Direct sales to consumers through online channels and social media have proven to be wildly successful for many companies, though some will benefit more than others from this strategy. In order to ensure the continued success of your business, it is essential that you develop a practical and well-defined plan to accomplish this. The need for savvy advertising will arise again in the future with the introduction of new products or a change in the company’s identity.

If your company deals primarily with other businesses rather than the general public, you may find greater success in B2B or retail supply settings, where you can take advantage of wholesale or bulk selling strategies. In order to attract the right kind of attention from your target audience, you need to know which advertising channels to use for each customer demographic.

Read our other articles, “What is Small Business Marketing?” and “How to Advertise Small Local Business,” to learn more about this topic.

Spending and saving wisely

By investing in expanding markets, early profits can be increased through prudent financial management.

If you’re interested in learning more about financial management, check out our articles Why is Budgeting Important to Small Businesses and The Difference Between Gross and Net Profit. To get you started, we’ve included budgeting guidance and explanations of key financial metrics.